What I Learned In California
When I began my career, I started in market research because I was always curious about the WHY behind consumerism. Why do I buy a certain color over another? Why a certain dress shape? Why those jeans and not the other? Why shop at a certain time of day or night vs another? I felt like understanding the why would help me forever in my career and it has. After leaving the hospitality business which I worked in for over ten years and then honing in on design + build for local builders, I went out on my own founding GLDESIGN in 2017. As cliché as this sounds becoming a full-time entrepreneur truly is a rollercoaster ride. Over the years, I have learned the good and the bad of running a small business and the pretty and the ugly. At first you say yes to everything then you say no more and then finally you become selective. You hire, you fire, you succeed, you fail. Your signature aesthetic gets more refined and your clients become everything so you get excited about working non-stop because your brand is an extension of you.
